Wayfair Professional: Design Trends Campaign
To add value for and foster credibility with our interior designer audience, Wayfair Professional runs seasonal design trend campaigns, rooted in a blend of WGSN-informed research and insights from our Business Solutions Group interior design team.
I worked closely with my Art Director and the in-house interior designers to develop relevant trends, and guide the broader team (copywriters in particular) on how to interpret and position them to a B2B audience.
Design Trends 2024
Homepage
Influencer Direct Mail Campaign
Organic Pinterest
Print Piece Supporting BDNY Tradeshow Experience
Landing Page
Email Campaign
BDNY Tradeshow Booth Experience
Email Campaign
Organic Pinterest
Responsible for: Copy Direction & Editing