I’m trusted for my ability to…
Interpret insights and bring them to life in a compelling, customer-oriented narrative – through omni-channel copy strategies that support the customer journey and editorial calendars that engage.
Concept and connect dots, pressure-testing briefs and partnering with stakeholders to define roadmaps and KPIs along the way. (Just ask my Creative Operations friends! We’re pretty tight.)
Thoughtfully edit for brand voice, story, and clarity across all channels. I have a soft spot for en-dashes and parenthetical asides, and a firm grip on grammar. Yes, it’s a cliche, but I really am a copywriting Swiss Army Knife.
Invest in my teams with candor and coaching, fostering a supportive environment for creatives to further their own development goals alongside those of the business.
